If you're thinking about using a copywriter (or becoming one), it's important to realise that there is more than one type of copywriting and more than one type of copywriter.
Different writing projects require different skills, and writers evolve different skillsets, whether deliberately or just as the organic consequence of their functioning experience. Therefore the conditions 'copywriting' and 'copywriter', although simple-sounding, in fact encompass a variety of specialisations and features. This post lists some of the most common types of copywriting and copywriters.copy
Note that some of these copywriting disciplines have parallel job titles/descriptions, and others don't. For example, while 'SEO copywriter' is currently a recognised work title, I've by no means noticed anyone describe themselves as a 'long-copy copywriter'. Also, be aware that some of these labels are flexible - while there will vary strands within copywriting, the distinctions between them aren't at all times so clear-cut as my headings imply, and folks might use these conditions in different ways.
The freelance copywriter
The freelance copywriter writes in any medium directly for clients, usually operating as a sole trader or one-person company.
Businesses and organisations need a broad selection of stuff written: websites, brochures, case studies, item descriptions, consumer manuals, press releases, presentations, internal documents and more. While many only will use internal useful resource to find the writing completed, many change to a freelance copywriter to help them out.
Freelance copywriting is usually managed on an random, job-by-job basis, even though some clients do strike retainer arrangements or set up longer agreements with freelances. Typically, the freelancer offers a price or proposal, does the task, revises the duplicate in response to feedback, and submits their invoice on approval.
Freelance copywriting typically requires 'broad but shallow' copywriting abilities. For example, throughout writing a corporate website, the copywriter might find themselves writing lengthy copy for info pages, snappy selling copy for high-profile web pages and journalistic copy for news pages. Simultaneously, they might toss in a organization tagline and perhaps name something range or two - in some instances, without actually being asked, since the client might not possess realised that they even need these things.
Because of working for many different clients, the freelance copywriter also will develop broad but shallow knowledge of different business sectors, permitting them to get a handle on new customers' requirements rapidly. This is one region where old freelancers can consistently outdo their younger counterparts - experience can't be faked, nor bought.
Conversely, a few freelances specialise in writing for a specific market or sector - pharmaceuticals, charity and so on. This can be because they previously held a salaried placement for the reason that sector. It may be a deliberate choice, or it could just emerge consequently of the jobs and referrals which come along.